The Beginnings of Colette's
It was in 1989 when couple Atty. Regina Bulatao-dela Cruz and Plaridel dela Cruz seriously considered going into another business, as a previously-managed family business proved to be unsuccessful for the latter. Their daughter, Colette, was still then attending secondary school at UP Los Banos. Their constant trips to Los Banos introduced Atty. Dela Cruz to the delectable taste of buko pie. Realizing the potentials of a buko pie business in San Pablo where buko pies where non-existent at the time, Atty. Dela Cruz prodded her husband to put up a buko pie business. The couple decided to search for somebody from Los Banos who had know-how in buko pie making. They found an experienced buko pie baker who was willing to teach the process of buko pie-making for a fee.
Initially, Mr. Dela Cruz opted to produce pan de sal alongside the pies. However, it was the pies which apparently captured the market. From the moment they began baking their first pies which sold for PhP19.00, they were already a hit with the customers. From an initial production of 20 pies a day during the first few days of opening, production shot up to at least 50 pies daily in the succeeding days.
In 1994, the couple felt confident operating another branch. Thus, it was during this year that they opened the first branch of Colette's which was in Tagaytay. The opening of the rest of the stores soon followed suit.
Today, Colette's have 45 stores nationwide including branches, franchise and outlets. Colette's Buko Pie at Pasalubong continues to expand in the provinces in order to meet the desire of customers for a reliable source of pasalubong items.